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Elevate Your Guests' Experience: 5 Marketing Lessons for an Unforgettable Wedding

One important thing we can learn from marketing is that communicating effectively is very important for creating excitement, and excitement is part of the entire user experience. In simpler terms, your guests' experience doesn't start on the day of your wedding and reception; it begins when you tell people about your wedding and create anticipation for it.


Wedding Planner Guatemala - Expert Advice and Tips.


As your full-service wedding planner Guatemala, we want to ensure you feel fully prepared and confident in the process of planning your wedding. Let's start by discussing important details to help you decide what you want for your wedding. Trust us, you don't want to be the couple who has few guests attend the wedding and then feels like they should cancel it after everything has been planned and paid for.


Carolina Silvestre from Zeeba Productions is holding a wedding dress on a white room to explain how to improve Guests' Experience
Carolina - Zeeba Production's lead wedding planner

To better plan your wedding, it's helpful to compare the planning process to the 5 important parts of marketing. These parts include understanding who your guests are, what makes your wedding special, how you communicate with people, what your wedding represents, and having a plan to make changes if needed.


Step 1: Choosing your wedding scope 


Before planning your destination wedding Guatemala, it's important to decide what kind of wedding you want. This will help you plan your entertainment, activities, and design accordingly.

It's best to do this first to look cohesive and not like an afterthought. 

As your wedding planner Guatemala, we will help you make the most of your budget. Use this chart to determine what kind of wedding your budget can cover and use it as a guide for your planning.

Wedding Scope

Investment Level

DIY

Less than $250 per guest

Budget

Less than $500 per guest

Lovely

$500 to $1,000 per guest

Upper Lovely

$1,000 to $1,500 per guest

Entry Level Luxury

More than $1,500 per guest


Understanding each scope


Please keep in mind this information: this chart can help you make smart money decisions when planning your wedding. But to really understand your vision, it's important to learn about each type of wedding. That's why we've made a detailed list of things that each type includes.

 

  1. DIY (Do-It-Yourself): This type is all about saving money by making a lot of things yourself or getting them from inexpensive places. Couples planning a DIY wedding are usually okay with making their own decorations, invitations, and centerpieces.

  2. Budget: This type is about getting help with your wedding while sticking to a tight budget. Couples focus on getting all-inclusive deals at their venues, working with less experienced vendors, or hiring planners who are into the volume business rather than bespoke weddings.

  3. Lovely: In this type, there's a nice balance between getting good stuff and making things look great. Couples want to create a memorable event using top-quality items while still being careful with their budget. Lovely weddings prefer working with a white-glove-level wedding planner to make it happen; this will ensure the project receives the attention it desires

  4. Upper Lovely: This type wants to make the "Lovely" experience even better by adding some pricier things to the budget, like a better venue or more entertainment. The aim is to give couples a very refined look and improve the guest experience.

  5. Entry-Level Luxury: This type is all about having a really elegant wedding. It's about getting top-quality services in all parts of your wedding, personalized just for what you like. Decorations are still important, but the main focus is on making a really special experience, with lots of attention to detail.


Step 2: Create a Guest-Focused Plan


Do you know what will really make your wedding guests happy? Their senses and feelings! You can use lights, flavors, textures, smells, and sounds to make your guests feel part of something special.

Create a wedding timeline that excites them, like a fun rollercoaster ride.

Use the "handsaw" method (often used in making movies) to create moments of calm and then suddenly add excitement. This will definitely keep all your guests interested and excited to join in and have a good time. Like in a good movie, the idea is to get lost in the moment! Also, if you want to add some extra fun, give different guests special roles so they can help keep the atmosphere warm and friendly.


Step 3: Deliver High Guests' Experience


When preparing for your Guatemala wedding, consider what your guests want to know before coming. Write all the details on your wedding website to make them excited about attending your big day. Make sure they feel like your wedding is the can't-miss event of the year, and show them that you've thought of everything to make it a great experience for them. You can find more information in our Hotel Guide and the best activities in Antigua Guatemala.


Guatemala wedding traditions


If you need ideas for wedding day activations, here are some popular Guatemala wedding traditions that you might like:


ai image created to explain a wedding parade with a callejonada in an Antigua Guatemala wedding

  • Callejonada: It's a lively street parade led by a band and some fun characters tailored to your wedding theme. It's a great alternative to a boring shuttle ride from one place to another.

  • Saxophonist or electric violinist during the cocktail hour: Instead of a DJ, consider having live music, which adds a special touch to the moment and makes your event stand out.

  • Live band: Having a live band can bring a lot of fun to your wedding. They can engage the audience and get everyone dancing or even share some funny moments.

  • Fireworks: Strategically placed fireworks can enhance the magic of your wedding. They can make special moments like your grand entrance, first kiss, first dance, cake cutting, and grand exit even more memorable.

  • Carnival: This is a great highlight that every Latin person always looks forward to. You can bring out the drums and have a batucada playing.


Ps. Our full service wedding planning clients receive an extensive list of over 100 exciting wedding activation ideas; there is definitely more to explore!


Step 4: Make your guests feel taken care of


Keep talking to your wedding guests through your website and connect it to newsletters or text messages. Give them little hints about what's coming, like a movie trailer. Make them feel like your wedding will be the best and that they won't want to miss it. 


You can send them fun questions to earn points for a surprise. Keep them interested and curious. Get them to let you know if they can come as soon as possible, without hesitating. And find a way to include those who can't be there.

Your wedding is a highlight, not just a party. 

Step 5: Adjust as necessary


Remember, not everything will happen as expected even if you plan a lot. People are very complicated. We need to learn to understand their signals and be willing to handle anything that comes our way. As your dedicated wedding planner Guatemala, we will prepare you for the most common surprises and use our best knowledge to solve any problem we can.


For example, if the group is having fun doing something, we can change our plans to allow more time. The same goes for when people stop enjoying an activity; we need to smoothly transition to something else without being too sudden. Unexpected things happen, so we need to be ready for change.


Our guide to solving the 30 most common problems when planning a wedding will soon be available for all our full-service clients, or for purchase from our shop. Subscribe to our newsletter to get notified. And if you are looking for a unique wedding experience, contact us today to start planning the wedding of your dreams!



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